July 20, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community and moving the industry to digital, announced today that Eastidea Integrated Solutions has joined the organization. Headquartered in Shanghai, China, Eastidea offers AI-based digital signage solutions for retail, smart tech museums, supermarkets and all indoor industries. Eastidea facilitates in-elevator advertising with its proprietary projection system and a cloud-based platform, Addreality, that encompasses campaign management, creative design and playback opportunities on other media. The projection system, El-MINI lifter, transforms elevator doors into screens

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