What are the chances of meeting your target audience in an elevator?

Assume that your customers work in an office building where they use the elevators 8 times per day and that each trip takes 30 seconds. In a given month of perhaps 20 working days you would be on an elevator 4,800 seconds or 80 minutes. This is out of (assuming a 10 hour building operating day) 12,000 minutes per month of elevator operation. Doesn’t it make sense?

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Do you know how many miles

the average elevator travels every year?

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• 900,000 Units in United States (1,000,000 U.S. and Canada) - using a U.S. population of 310 million there is 1 elevator per 344 users

• Average rise 4 - 5 floors or 40 feet

• Average 5 people per trip

• Each passenger averages 4 trips per day (at least), 250 days per year

• Each elevator carries 20,000 people per year per elevator (20 people x 4 trips = 80 people x 250 days)

• Elevators in the United States make 18 billion passenger trips per year (20,000 people per year x 900,000 elevators)

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[1] Elevator And Escalator Fun Fact, National Elevator Industry, Inc., Source: file:///C:/Users/User1/Downloads/NEII.pdf

To learn more about the EI Products for in-elevator advertising, go to: www.yeastidea.com/ei-products;

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