What are the chances of meeting your target audience in an elevator?
Assume that your customers work in an office building where they use the elevators 8 times per day and that each trip takes 30 seconds. In a given month of perhaps 20 working days you would be on an elevator 4,800 seconds or 80 minutes. This is out of (assuming a 10 hour building operating day) 12,000 minutes per month of elevator operation. Doesn’t it make sense?
Do you know how many miles
the average elevator travels every year?
900,000 Units in United States (1,000,000 U.S. and Canada) - using a U.S. population of 310 million there is 1 elevator per 344 users
Average rise 4 - 5 floors or 40 feet
Average 5 people per trip
Each passenger averages 4 trips per day (at least), 250 days per year
Each elevator carries 20,000 people per year per elevator (20 people x 4 trips = 80 people x 250 days)
Elevators in the United States make 18 billion passenger trips per year (20,000 people per year x 900,000 elevators)
 Elevator And Escalator Fun Fact, National Elevator Industry, Inc., Source: file:///C:/Users/User1/Downloads/NEII.pdf
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