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  • Dmitry Shklyar

#WeeklyColumn. No.5: The Power Of Elevator Advertising. The Middle East.

Updated: Nov 30, 2020

Today we will talk about a new region - the Middle East or the Arab countries.

Which countries belong to this region? Which countries stand out from others? And what is the current situation regarding elevators’ installations in the region? Read below!

The Arab World consists of 22 countries in the Middle East and North Africa: Jordan, Palestine, Syria, Lebanon, Morocco, Mauritania, Algeria, Tunisia, Libya, Sudan, Somalia, Egypt, Saudi Arabia, Yemen, Oman, Qatar, Bahrain, Kuwait, the Comoros Islands, Iraq, Djibouti, and the United Arab Emirates.

Although a looming financial crisis has cast a pall of worry over the world, the Arab countries have traditionally been known for its economically progressive policies. It usually draws people from all over the globe from a vast array of industries. Those in the vertical-transportation industry are no exception.

Across the region, as it grows and countries develop, so too will skyscraper construction around the region be furthered. In looking at future populations and the ability to house such vast numbers, skyscrapers and going vertical with construction will be the answer.

Let's look at the statistics, who is the leader in the number of existing Elevator installations in the region? Iran topped the list of existing Elevator installations with 300,000 elevators (2019 year), followed by Saudi Arabia with 99,000 elevators and the top three is closed by the United Arab Emirates with 65,000 elevator.

Expanding the residential housing and transportation infrastructure facilities, technology-wise industries along with the recovering construction industry would act as the key drivers for the growth of Middle East elevator & escalator market forecast period revenues.

According to some researches, the Middle East elevator & escalator market size is projected to grow at a CAGR of 5.6% during 2019-2025.

Elevators with music playback, displays & projectors, and elevators that provide users with a marvelous view of the entire city during transit will re-emerge to be in demand among high-end corporate and commercial complexes and 5-star hotels.

Don’t forget about all the upcoming apartments, shopping malls, commercial complexes, metro stations, shopping malls, hospitals, and even in load transportation - Arabic countries ease out the movement through innovative elevator installations.

Urbanization and industrialization in this region are acting up... and many of people in this region prefer high-rise buildings for living and working purposes. That’s where we spend more and more time, traveling from one floor to another.

Eastidea offers the unique ultimate solutions to monetize the Elevator space and to catch and keep the attention of your target audience to the brand, product or service. Don’t miss out! Reach on us today! Learn what is happening now and next in Elevator Advertising and the indoor marketing world. Don't miss out on your chance to grow your media business!


For more information on Eastidea Integrated Solutions, click here.

Ei-Mini Lifter & Ei-Slim Dual are our flagship products, unveiled this year by Eastidea at ISE 2020 in Amsterdam. It’s a projector and dual-screen player, designed primarily for elevator advertising and retail places that use AI-based Addreality CMS software all in one platform for content management and video analysis to determine gender and age, track, analyze customers’ emotions and count dwell time, bounce rate and engagement rate of your advertising campaign in a real-time.

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