Weekly Column No. 12: The Power of Elevator Advertising - North America (The final issue!)
Article-No. 12 of The Power of Elevator Advertising highlights the elevator market in different regions around the globe. Issue 12 is a send-off (It’s the final issue!), featuring the elevator market in North America - Mexico, United States, Canada. We hope this weekly column inspires you to see differently as you continue to hone your media business :)
Well, let's start with what countries belong to the North American region? North America, the third-largest of the world’s continents, consists of three large nations and one large island territory. They are Canada, the United States of America (USA), Mexico, and Greenland.
Table 1 shows the summary statistic of the Existing Elevators Installations & Population of each country. (Statistic year: 2020). As you might have already guessed, the first place is occupied by the United States, followed by Canada and Mexico.
In the North American countries, such as the U.S. and Canada, the penetration of information and communication technology (ICT) is more compared to other emerging regions such as APAC and RoW. Thus, the presence of supporting infrastructure makes North America a prominent market. As long as the North American market is characterized by the presence of a large population base and rapid urbanization, it represents the next promising hubs for the development and installation of smart elevators.
Obviously, the installation of smart elevators majorly in commercial applications drives the advertising market forward. More and the development of new infrastructure and an increase in the urban population immediately leads to an increase in the demand for information and... advertising. For good reason.
For successful marketing, brands should ensure that their advertisements are featured in locations that grasp the attention of the target group. A very efficient place to mount a digital signage display is in elevators. Mostly, lifts tend to be monotonous as strangers occupy them, and sometimes every ride takes a long time. People are stuck in one location, probably with a lack of cell phone signal… The quiet zone created in elevators can result in a perfect attention-grabbing opportunity. Below are some products designed primarily for elevator advertising to make sure you take all benefits of digital mediums in elevators.
Eastidea products are an elegant solution for marketers seeking to reach and influence your target audience while they are riding in the elevator. Check it out and let us know if you have any questions!
Ei-Mini Lifter & Ei-Slim Dual are our flagship products, unveiled this year by Eastidea at ISE 2020 in Amsterdam. It’s a projector and dual-screen player, designed primarily for elevator advertising and retail places that use AI-based Addreality CMS software all in one platform for content management and video analysis to determine gender and age, track, analyze customers’ emotions and count dwell time, bounce rate and engagement rate of your advertising campaign in a real-time.
Vibrant colors, HD graphics, and interactivity rolled into Ei products to ultimately higher your advertising campaign profitability.
All Ei Products are equipped with AI-driven video analytics technology and provide the perfect platform to remotely update and configure content to suit any location.
Featuring energy-saving technology, compact Ei Product uses less electricity and generates less heat than other units in the same class. They are an efficient and eco-friendly solution.
Elevate the space by using Ei products in a variety of settings such as lobbies, hallways, and entrance foyers. Learn more about usage scenarios HERE.
Dmitry Shklyar, the Founder of Eastidea on Instagram: @dmitry_shklyar