Merry Christmas everyone! The end of 2020 ushered in a wealth of excitement over digital outdoor advertising growth. How DOOH might play out in 2021 and beyond? Let's see the data published by WARC.
According to the WARC Global Advertising Trends: State of The Industry 2020/21, the digital outdoor advertising will become the fastest growing media in 2021, will grow by 20.2%, or $ 36.3 billion. Speaking of traditional media, cinema is gaining momentum and will lead 2021 growth with a 41.2% rise!
Source: 户外媒体内参 https://mp.weixin.qq.com/s/qWqgyCXrbhFAd8QX52Wbsg