As part of our exclusive industry interview series, Eastidea spoke with Deon Govender, Managing director at Pics in Lifts, who has been in the adverting and marketing industry for over 5 years. He discusses South African brands finding their way how to tell their stories through DOOH advertising, and about the transformation of out-of-home advertising in the region.
Last Friday, January 15th within the “DOOH Connects: China conference”, DOOH industry experts from China and overseas shared their opinions, ideas, and experiences relating to the digital out-of-home advertising industry. The event has been hosted by DPAA (Digital Place-based Advertising Association) and Shanghai-based Eastidea company, a member of DPAA. OOH is an active space and offers a variety of great environments for targeting by context, demographic, and mindset. While
For the past week, we’ve been preparing for the #DOOHConnects - China🇨🇳 event and we cannot wait to connect😏 with all digital-out-of-home geeks this Friday! We've been having so much fun preparing for the event. See you there!🙌🏼 PS: For those who want to participate but can't due to some restrictions this year, our #DOOHH Connects - China] event is also being held virtually. Click on the link below for details of how to register and how to access the event online!👇 • Re
China-based Eastidea Media Technologies together with DPAA host the 1st DOOH Event in China - "DOOH CONNECTS". Not in China right now? Join us on Zoom Friday, Jan 15th! What it is all about and why we what you to join us? We’d like to introduce you to the full global digital out-of-home ecosystem and industry and NOW IN CHINA! We’ll bring you the experts in the market directly to you all at one big event. Learn about automation and programmatic, out-of-home advertising, and w