S1E1. Video Analytics For Indoor Ad As The Next Big Trend in Programmatic.
Eastidea starts a new series of articles devoted to real-time video analytics technology and why it’s crucial to use video analytics intelligence nowadays.
Article 1 of 3.
What is Video Analytics?
Video analytics, also known as video content analysis or intelligent video analytics is a technology that processes a digital video signal using a special algorithm to monitor, analyze and provide the data. It digitally analyzes video inputs; transforming them into intelligent data which help to understand the performance of ads campaigns (in our case)
There are three common types of video analytics:
• Fixed algorithm analytics
• Artificial intelligence learning algorithms
• Facial recognition systems
In the following sections, we will focus more on one of them - the facial-recognition technology for indoor advertising, in particular.
How Can It Be Used?
Video analytics is gaining popularity in the advertising segment for ad content and location effectiveness analysis. A lot of the analytics information can be valuable for marketing teams in companies to identify ads campaign performance in order to allow advertisers/agencies/retailers to make targeted, specific business decisions.
• Ad impressions, views, conversion rates counting
• Gender and age recognition
• Emotions tracking
• Dwell times counting (engagement)
• Bounce rate counting
• Ad content effectiveness
• Analysis of data to determine trends
What Are The Benefits Of Using Video Analytics?
Not a secret that video content analytics is one of the most important tech trends in recent years, in the DOOH advertising sector, in particular. Video analytics can provide you with improved efficiencies, significant cost savings, increased security and real-time notifications about every location you’re interested in.
Recognize faces and determine gender and age, track & analyze customers’ journeys through stores,identify how long a customer looks at a certain ad campaign and finally answer the question every advertiser wants to know: where is the best venue to put advertising on, in order to maximize sales and improve customer experience?
...Finally answer the question every advertiser wants to know...
Where is the best venue to put advertising on,
in order to maximize sales and improve customer experience ?...
Ei-Mini Lifter & Ei-Slim Dual are the examples. Its flagship product, unveiled this year by Eastidea at ISE 2020 in Amsterdam. It’s a projector and dual-screen player, designed primarily for elevator advertising and retail places that uses AI-based Addreality CMS software all in one platform for content management and video analysis to determine gender and age, track, analyze customers’ emotions and count dwell time, bounce rate and engagement rate of your advertising campaign in a real-time.
In the next article we will talk about the implementation of multiple business models in order to be competitive in the modern market and grow your indoor ad network revenue.
For more information on Eastidea Integrated Solutions, click here