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  • Dmitry Shklyar

Weekly Column. The Power Of Elevator Advertising. EUROPE. No.2

Updated: Nov 30, 2020

Shanghai, China - Here is our 2nd weekly post devoted to Elevator Advertising. Today we will talk about 4 other European countries - Germany, France, Netherlands, and Austria - and the number of elevators in each of them.

Speaking of Germany, France, Netherlands, and Austria, in a challenging environment for out-of-home advertising, content-based business fields such as t-online, the leading global business data platform, Statista, as well as the direct media activities demonstrated their strength.

German elevator and escalator industry holds a strong third place in Europe. Ad spending in the Digital OOH Advertising segment is projected to reach US$460m in 2020. Ad spending is expected to show an annual growth rate (CAGR 2020-2024) of 14.7%, resulting in a projected market volume of US$795m by 2024. It is embedded within a German economy and construction industry that is also relatively strong and provide good conditions for the advertising industry. (Statista, 2020)

Sounds good, right?

The elevator market today is driven by urbanization, an aging population, and other factors. The mood of companies in these countries’ elevator industries improved significantly toward the end of 2019. After nearly six months of negative business sentiment, firms’ expectations have improved, indicating that they are generally optimistic about the future.

Existing elevator installations (The statistic year 2018)

France: 65, 000

Germany: 765,000

Netherlands: 99, 000

Austria: 122,000

Country Population (The statistic year 2018)

France 49,3 m

Germany: 80,5 m

Netherlands: 17,2 m

Austria: 8.8 m

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