S1E2. Video Analytics in Programmatic Advertising.
Hi there and thanks for staying with us!
Here’s the 2nd part of our Limited Series about Video Analytics in DOOH Advertising. Before we dive into the second part I want to remind you that in a previous issue we were talking about what video analytics basically is and what benefits you can get by using it for DOOH advertising purposes.
You missed it, you say?
Well, no worries, because it is still available here for you to check out!
As we said before, DOOH advertising has become an increasingly competitive playing field and also a highly profitable business, so you should do it in the right way. Getting into the DOOH market does mean you’re already having a very difficult struggle. Just know that you can make it through any struggle if you are wised enough.
That’s why it’s vital to know exactly how to use video analytics because that’s perhaps the fastest and the easiest way to reach your target audiences these days, and which is more important, it can speed up digital out-of-home monetization and make your ad content more effective.
Let’s take a closer look at it - video analytics in programmatic advertising.
What Is Programmatic Advertising.
Programmatic advertising has made it easier to promote their products or services through already existing ad networks. How? Well, because an online DSP & SSP platform helps advertisers find and purchase ad space for their businesses. Then, DSP & SSP platforms use AI-based algorithms to locate your ad to whom it is relevant.
As an advertiser, all you need to do is set up your target audience and then set a budget. After this, the program analyzes the data and starts the process of real-time bidding. During this time, your ads are displayed on the mediums that fit your needs the most.
Why Eastidea suggest you use video analytics in programmatic advertising.
It’s brilliant how programmatic platforms make it possible for us, advertisers, to buy ads through ad exchange platforms. In turn, everyone has a number of advantages.
Firstly, you don’t need a go-between here as everything is based on an automated bidding system. This makes the whole ad buying process more cost-effective. Secondly, the advantage of programmatic advertising is that it uses AI-gathered data to locate your ad and monetize it faster.
Finally, it gives you real-time data which adds wings to every advertiser's desire. So, with video analytics and programmatic advertising, you will have more chances to see is your or your client’s campaign performing well.
In the next article, we will identify some cases of implementation of multiple business models by using programmatic video advertising and suggest critical success factors.
For more information on Eastidea Integrated Solutions, click here
Ei-Mini Lifter & Ei-Slim Dual are our flagship products, unveiled this year by Eastidea at ISE 2020 in Amsterdam. It’s a projector and dual-screen player, designed primarily for elevator advertising and retail places that use AI-based Addreality CMS software all in one platform for content management and video analysis to determine gender and age, track, analyze customers’ emotions and count dwell time, bounce rate and engagement rate of your advertising campaign in a real-time.
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