As we can see, experiential outdoor advertising can not only boost the audience’s experience, increase brand awareness, and influence consumers' buying behavior ... but also because of its creative content and performance, it can have viral spread (VMC) and word-of-mouth (WOM) effect, which helps to widen the scope of placements of OOH advertisements especially digital.
Earlier this year JD.com is one of the biggest Chinese tech giants invested in an elevator ad provider, pumping US$142m into Xinchao Media Group. And then, in October of this year, JD.com announced the official launch of its offline marketing brand Jingpingguo, which is part of JD's omnichannel marketing strategy, including both online and offline channels.
Right after that, Miaozhen Systems and Xinchao Media jointly issued the first “Monitoring of Outdoor Advertising Digital Media Transparency Guidelines” for China. They agreed that it's time for new regulations in order to promote the digital development of outdoor advertising and protect the rights and interests of brand owners.
It can be seen that digital transformation and upgrading is the future trend of the DOOH industry that's why ad placement should perform fully-transparency monitoring standards.
We’re experiencing an intensely competitive environment on the market in China, and everything changes way too quickly. That’s why companies and brands in response to the crisis understand how crucial it is to build long-term brand loyalty. The diversified media channels and media forms provide more choices for brand marketing communication. Cross-platform and multi-channel marketing has become an inevitable trend for brand promotion. Among them, outdoor advertising has a prominent value and has become THE key part of every brand marketing strategy.
Source: The Paper CN [URL: https://www.thepaper.cn/newsDetail_forward_10247018]
EASTIDEA PROVIDES ONE-STOP SOLUTIONS FOR CREATING ADVERTISING NETWORK IN ELEVATORS
Ei products are an elegant solution for marketers seeking to reach and influence your target audience while they are riding in the elevator.
Ei-Mini Lifter & Ei-Slim Dual are our flagship products, unveiled this year by Eastidea at ISE 2020 in Amsterdam. It’s a projector and dual-screen player, designed primarily for elevator advertising and retail places that use AI-based Addreality CMS software all in one platform for content management and video analysis to determine gender and age, track, analyze customers’ emotions and count dwell time, bounce rate and engagement rate of your advertising campaign in a real-time.
Vibrant colors, HD graphics, and interactivity rolled into Ei products to ultimately higher your advertising campaign profitability.
All Ei Products are equipped with AI-driven video analytics technology and provide the perfect platform to remotely update and configure content to suit any location.
Featuring energy-saving technology, compact Ei Product uses less electricity and generates less heat than other units in the same class. They are an efficient and eco-friendly solution.
Elevate the space by using Ei products in a variety of settings such as lobbies, hallways, and entrance foyers. Learn more about usage scenarios here.
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Dmitry Shklyar, Founder of Eastidea on Instagram: @dmitry_shklyar