FOCUS MEDIA Reports 3.265 Billion CNY Revenue in Q3, up 137% over Q3 of 2019! How they did it??
We are starting with a new weekly column about Digital Out-Of-Home Advertising in China, in which we will briefly give information about the situation around the DOOH market in China. And today we start with the news that attracted the attention of the entire market!
FOCUS MEDIA Reports 3.265 Billion CNY Revenue in Q3,
up 137% over Q3 of 2019!
On October 22, Focus Media released its Q3 2020 report. The report shows that the 1st three-quarters of this year's revenue was 7.875 billion CNY and 2.202 billion yuan in net, and increased 61.9%; Q3 revenue is 3.265 billion CNY, net profit of 1.379 billion yuan, an increase of 136.77%.
What's Their Secret?
According to the official statistic report, in July and August 2020, China's advertisers have reduced ad spending on traditional media - newspapers, magazines, radio, and TV - they all are on the wane and still suffering. BUT the elevator TV and elevator banners ad spending in July and August 2020 increased by double, to achieve more substantial growth.
Source: Focus Media Official Website (CN) [URL: https://www.focusmedia.cn/detail/1071/#jump ]
EASTIDEA PROVIDES ONE-STOP SOLUTIONS FOR CREATING ADVERTISING NETWORK IN ELEVATORS
Ei products are an elegant solution for marketers seeking to reach and influence your target audience while they are riding in the elevator.
Ei-Mini Lifter & Ei-Slim Dual are our flagship products, unveiled this year by Eastidea at ISE 2020 in Amsterdam. It’s a projector and dual-screen player, designed primarily for elevator advertising and retail places that use AI-based Addreality CMS software all in one platform for content management and video analysis to determine gender and age, track, analyze customers’ emotions and count dwell time, bounce rate and engagement rate of your advertising campaign in a real-time.
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Elevate the space by using Ei products in a variety of settings such as lobbies, hallways, and entrance foyers. Learn more about usage scenarios HERE.
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Dmitry Shklyar, Founder of Eastidea on Instagram: @dmitry_shklyar