We are starting with a new weekly column about Elevator Advertising, in which we will briefly give information about the situation around the elevator advertising market in different regions of the world. This week we are focusing it on the UK and Ireland.
Without a doubt, 2020 was one of the most challenging periods for the medium. However, some of the country’s biggest brands continued to strategically invest in DOOH during that time and we see the sharp recovery after a lockdown in Ireland across July and August is evident. The business has also recovered in the UK, albeit to a lesser degree.
Entrepreneurs are growing in numbers, frustrated, struggling and, what’s more, they’re craving something new to ‘get a leg up’. An irresistible advertising in residential and offices buildings, after all, is the best way to stand out in this competitive landscape.
According to the Elevators World Global Statistic Report 2020, currently there are more than 300,000 and 24,370 installed elevators in the UK and Ireland respectively.
In 2019, out of home advertising reached 1.3 million British pounds throughout the United Kingdom. Expenditures were forecast to decrease over the following two years to roughly 1.23 billion euros in 2021 (Statista Report, 2019).